Group Demand Buying – PULL THE DEALS instead of PUSH THE DEALS

August 27, 2015 - Idea, Random Thoughts, Technology

I wrote this article in 2011 at (my another domain) and finally recovered it from waybackmachine ( Currently is used by my nephew Karthik to share his random thoughts, ideas, etc.

Group buying, also known as collective buying, offers products and services at significantly reduced prices on the condition that a minimum number of buyers would make the purchase.

To learn more about Group Buying, See “Business Today Story on Group Buying Portals in India”:…

Nice article from “The Super Duper List of Groupon Clones in India [28 and counting]”:

How existing Group Buying Sites in India PUSH THE DEALS to consumers works ??

The group buying sites negotiate discounted rates with businesses/brands (local merchant or a national/international brand) assuring them of bulk buyers. Then PUSH THE DEALS through their portals. It is upto the consumer/buyer to accept or ignore the deal. Most or ALL group buying sites works in this fashion. When minimum number of buyers/consumers accept the offer then the DEAL becomes active and consumers will get the products/services at offered discounted price. On successful sale, customer gets the discount offered, seller/businesses get bulk buyers, group buying sites get some commission. This is a WIN-WIN-WIN strategy that makes seller, buyer and group buying sites happy.

Missing link w.r.t existing group buying sites ??

HOW TO fill the missing link w.r.t existing group buying sites ?

Advantages of PULL THE DEALS or GROUP DEMAND BUYING concept :

Disadvantages of PULL THE DEALS or GROUP DEMAND BUYING concept:

Don’t compromise to buy something just because they give discount (PUSH THE DEALS). Instead DEMAND what you want along with bunch of people who have common interests to get good offers (PULL THE DEALS) and buy what you like at a good discounted price.

Enjoy shopping with GROUP DEMAND BUYING…….I hope to see more group buying sites that pays more attention to customer needs in the future.

ASK for what You Want? – Bring more like minded people (if needed) to DEMAND good offers – Get Good Deals – Buy it πŸ™‚

Stay tuned for Part 2 – Group Bargaining or Group Demand Buying